A Case Study on: Toyota Revs Up U.S. Sales Essay

Since 1903, Chevrolet or Ford has been the best-selling car brand in the United States until 2002. Between two competitors, Ford is the first position in the trade that year Toyota motor corporation of Japan sold cars nearest to the two competitors and Toyota will pass Ford in the rattling near proximo as because for the forcefulness of its long- bourn planning, modest goal and Toyota developed Strategy that modest growth in Japan, Europe and North America that was biggest opportunities in Southeast Asia notwithstanding unfortunately economics level of Southeast Asia has slowed.The Japanese marketplace is becoming more competitive for Toyota and the firm is losing sales to Honda & Nissan. For recovering this situation, Toyotas manger remember to exploit opportunity fully and Toyota sales more vehicles in the states than in Japan. Than the firm uses corporate level strategy to focus on U. S market this strategy leads the firm into top place in the America market. WE Must Americ anize. Fujio Cho Toyota Motor Corporation Q. 1. List the threats and opportunities that Toyota is facing in its environment. Then list the faculty and weakness of Toyota?See more Satirical elements in the adventure of Huckleberry Finn essayAnswer Basis on the Toyotas business environment, Toyota facing some several(prenominal) threats and opportunities. These are point out in the below Threats 1. The economies level of Southeast Asian countries has slowed. 2. The Japanese market is getting more competitive for Toyota. 3. Toyota is losing sales to Honda and Nissan. 4. ab initio Ford and Chevrolet has been best-selling car brand in the U. S market. Opportunities 1. Exploiting of Toyotas intend in the U. S. market 2. Approaching to local managers in order to Americanize. 3. meaning taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U. S. dollars. 4. Utilizing American designers to compete effectively in the U. S. market S trengths 1. The effectiveness of Toyotas in long-term planning. 2. Toyota has innovative new product development. 3. The American competitors have been slow to respond to Toyotas threat. 4. As a company, Toyota is beginning to clip better long-term goals. 5. Toyota has accomplished ambitious goals. 6. Toyota do not like new direction and prefer that the firm stick Toyota Way Weaknesses 1. Initially, Toyota had a very conservative approach to goals. 2.Failure to recognize market opportunity to develop a full-size pickup truck. 3. Slowing economies level in Southeast Asian countries.. 4. Traditionalists inside Toyota do not like where the company is headed and want to stick to old ways. 5. Lack of understanding of American preferences at the highest levels of the company. Q. 2. Consider Toyotas U. S auto business. What business level strategy is the firm using? What factors did you rely on in reaching your decision? Answer Toyotas CEO sack that they must Americanize for this purpose the firm is using more American designers for care to be sold in the U.S market. This allows the firm to complete effectively with U. S auto market and to stay in touch with demands of American consumers. To achieve U. S market, the firm is using Geographical corporate level strategy. I relied on in reaching my decision, several distinct factors. These are given below 1. Toyotas business environment 2. Intend to exploit opportunity of Toyotas manager 3. Toyotas corporate level strategy Q. 3. In your opinion, is Toyotas corporate level strategy (to focus on the U. S Market) likely to be effective over the next ten years? Why or why not?Answer yes, I think Toyotas corporate level strategy is definitely to be effective over the next ten years as because it is a company which is known for the effectiveness of its long term planning. Its corporate level strategy gets tremendous success in U. S Market. They are using American designers which will help to compete in the future due to get knowledge of updated consumer demand. It also using overall cost leadership strategy in American market. By considering the above case I think Toyotas corporate level strategy would be effective over the next ten years.